For executives, single-location owners, and franchise operators
Stop being the most expensive admin in your company.
Bilingual executive assistants, operations managers, and support desks. Hired across Latin America, trained on your systems, working your hours.
41.66% of the cost
Benefits add 44.02% on top of wages. BLS Employer Costs for Employee Compensation, March 2026, private industry, median wage percentile.
You leave knowing which role covers it, what it costs, and whether we are the wrong fit. No deck.
What best describes you?
Pick one and we'll bring it to the call.
4,000
executive assistant hours staffed in August 2026
304
business locations our team supports today
2–3 weeks
from signed agreement to your assistant working
The problem
The work that lands on you does not scale
- You are answering vendor emails at 9pm because there is nobody to route them to.
- The lunch rush rings out, and the booking goes to whoever picked up first.
- Location twelve needs the same back office as location one, and you are still it.
$86,412
a year, once benefits and taxes land on it. That is what hiring the problem away in the US costs, which is why most people just absorb it themselves.
Where our people come from
The cost gap is easy. This is the part that decides whether the hire works.
Your business day
US Central
FERO
Guatemala · Colombia
Offshore, 12h away
the usual alternative
9 of your 10 business hours overlap with ours. A team 12 hours away overlaps with none of them.
On your clock
Our team sits in Guatemala and Colombia, one to two hours off US Central. Online when your locations open, still online when they close.
Vetted before you meet them
Written and spoken English screen, background check, then video intros and CVs. You run the interview and you pick.
Hired to your role
Franchise sales support, paralegal, bookkeeping, lead gen. We source against your role and train against your SOPs before day one.
AI fluent, and staying that way
An hour of AI training every week, ongoing. They arrive knowing how to automate the repetitive half of their own job.
Bilingual, every one of them
Spanish is their first language, and every placement clears an English screen before you meet them. Your Spanish-speaking customers get answered in Spanish by the same person who answers everyone else. No second hire, no translation line.
Read this first
FERO is a poor fit for a good number of businesses
- If you are comparing hourly rates across five vendors, someone will beat us. Take that deal.
- If nobody on your side owns the assistant's first 90 days, the placement fails and the money is wasted.
- If you want a task rabbit for the busy weeks, hire freelance. This is a full-time person on your org chart.
- If your systems live in your head and you have no plan to write them down, there is nothing to train anyone on yet.
Simple, published pricing
One flat monthly rate. Recruiting, training, equipment, management, and backup coverage are all in it. No placement fee, no minimum term, and no annual contract. Month to month from the first month.
Part-Time Executive Assistant
month to month
20 hours a week against a scope you define. Best when the work is a defined list, not a role.
Full-Time Executive Assistant
month to month
40 hours a week inside your business. Best when you want someone who learns the job, not someone who runs a list.
Part-time works out to $20.19 an hour. Full-time is $17.31. The second twenty hours cost $14.42 an hour, which is why most people start there.
Need phones covered instead? See the support desk.
Our guarantee
The 30-Day Fit Window
If the fit is wrong we name a replacement and cover the handoff, at any point. Inside the first 30 days the ramp overlap is free too.
$0
placement fee
30
day fit window
0
month minimum term
You cover the assistant's billed days up to the day you tell us the fit is wrong.
Run it on your own number
Put in what the role pays you today. The rest is arithmetic.
Replace it with
- US hire, fully loaded
- $86,412
- Through FERO
- $36,000
- You keep
- $50,412
A $60,000 role costs $86,412 a year once benefits and taxes are on it. The same work through FERO is $36,000, or 41.66% of the loaded cost.
Benefits add 44.02% on top of wages. BLS Employer Costs for Employee Compensation, March 2026, private industry, median wage percentile.
From this call to someone working
Two to three weeks, start to finish. Here is every step, so you know what you are agreeing to before you agree to it.
Day 0
A 30 minute call
You describe the work you want off your plate. We tell you which role covers it, what it costs, and whether we are the wrong fit. No deck.
Week 1
We source against your role
Not a shortlist from a bench. We recruit to the job you described, screen written and spoken English, and run background checks before you see anyone.
Week 1-2
You interview and you pick
Video intros and CVs for the candidates who cleared screening. You run the interview. If nobody fits, we go back and source again.
Week 2-3
Onboarding, run by a named manager
Service agreement and mutual NDA signed, SOPs written against your process, tools and logins provisioned through a shared vault. One person owns the rollout.
Ongoing
They work, we manage
Your assistant works your hours. Your manager holds the KPIs, cross-trains a backup for time off, and sources a replacement if the fit turns out wrong.
A support desk, staffed and managed
Phones, inbox, bookings, and support, in English and Spanish. For any business where someone has to answer.
Your locations
The FERO desk
They work inside your booking software and your phone system, following SOPs written for your business, across whatever hours you need covered.
agents, depending on call volume and coverage hours. A coverage manager is included at every size.
What you get back
Starting at
Two full-time agents plus a coverage manager who owns onboarding, holds your KPIs, and works directly with your point of contact. The manager is included.
Need less coverage than that? Smaller desks are quoted on the call.
What they handle:
AI voice and text, if you want it
We design and build the AI layer too: a voice agent that answers the phone and a text agent that handles inbound SMS and web chat. Run it in front of the desk to take first contact, or behind it to draft replies. The people stay for everything it should not decide.
Priced on top of the desk, scoped and quoted on the call.
Already have a phone system and a booking platform? We staff into it. Don't have one? We'll build it.
Running today
40 receptionists
across 300 salon locations, answering calls and texts from open to close, with the AI layer taking first contact. That is one receptionist per 7.5 locations.
At 12 locations, one assistant per location costs $36,000 a month. A FERO desk of 2 agents covers all 12 for $6,000, which is 83.33% less.
Handing over the keys is the hard part
Your calendar, your clients, your systems. Here is how we handle that.
Month-to-month contract and mutual NDA
A signed service agreement and a mutual NDA, both in place before your assistant sees a single system. The agreement runs month to month.
Screened people, hidden credentials
Every placement is background checked. Logins live in a shared 1Password vault, so your assistant signs in without ever seeing the password, and access dies the day they roll off.
Time off, and turnover, never leave a gap
We cross-train a backup on your account and document SOPs for the tasks that matter. That holds coverage when someone takes a week off, and it means a resignation costs you a handoff instead of a restart. Your assistant is employed by FERO, so backfilling one is our problem to solve.
A named manager, and a 30-day fit window
One person owns your rollout and your KPIs. If the fit is wrong we name a replacement and cover the handoff, at any point. Inside the first 30 days the ramp overlap is free too.
Client Success Stories
Who we run this for today.
White-label us
Offer staffing to your whole system under your own brand. You set the price and keep the spread. We handle sourcing, training, and management; you keep the relationship. Nothing we send your franchisees says FERO.
Ready when you are
Bring the role you cannot fill and what you pay for it now. Leave with which role covers it, what it costs, and a straight answer on fit.
Typically responds within 24 hours • No commitment required