For franchisors, owners, and execsFor executives, franchisors, and franchise development teams
The vetted support you need at a fraction of the cost
Bilingual executive assistants, operations managers, and support desks. Hired across Latin America, trained on your systems, working your hours.
41.66% of the cost
Benefits add 44.02% on top of wages. BLS Employer Costs for Employee Compensation, March 2026, private industry, median wage percentile.
4,000
executive assistant hours staffed in August 2026
304
business locations our team supports today
2–3 weeks
from signed agreement to your assistant working
The problem
The work scales with every location. The team carrying it does not.
- Your development team is qualifying leads, chasing signatures, and running discovery calls in the same afternoon.
- Every location you open adds support load, and the same head office absorbs all of it.
- The work between two job descriptions lands on your most expensive person, because they are the one who will not let it drop.
What one $60,000 US hire actually costs
$86,412
a year, once benefits and taxes land on it. That is the price of solving this with a US hire, which is why the work keeps getting pushed back onto a team that is already full.
Most offshore hires fail on the clock
The cost gap is easy to find. The part that quietly kills the hire is that the person is asleep when the question comes up, so every answer costs a day and your team stops asking.
Your business day · US Central
US Central
FERO · Latin America
Latin America
Offshore, 12h away · the usual alternative
the usual alternative
9 of your 10 business hours overlap with ours. A team 12 hours away overlaps with none of them.
We hire across Latin America, never more than three hours off US Central. A question at 10am is answered at 10am, and nothing has to be re-explained the next morning.
On your clock
Our team sits across Latin America, never more than three hours off US Central. Online when your locations open, still online when they close.
Vetted before you meet them
Written and spoken English screen, background check, then video intros and CVs. You run the interview and you pick.
Hired to your role
Franchise sales support, paralegal, bookkeeping, lead gen. We source against your role and train against your SOPs before day one.
AI fluent, and staying that way
An hour of AI training every week, ongoing. They arrive knowing how to automate the repetitive half of their own job.
Bilingual, every one of them
Spanish is their first language, and every placement clears an English screen before you meet them. Your Spanish-speaking customers get answered in Spanish by the same person who answers everyone else. No second hire, no translation line.
Read this first
FERO is a poor fit for a good number of businesses
- If the lowest hourly rate is what decides this, we are not going to be it. This is a hire, and it is priced like one.
- If you want a task rabbit for the busy weeks, hire freelance. This is a full-time person on your org chart.
- If your systems live in your head and you have no plan to write them down, there is nothing to train anyone on yet.
Simple, published pricing
One flat monthly rate. Recruiting, training, equipment, management, and backup coverage are all in it. No placement fee and no annual contract. Three months to start, because an assistant needs a full quarter to learn your systems before the work really leaves your desk, then month to month.
Part-Time Executive Assistant
3-month minimum, then monthly
20 hours a week against a scope you define. Best when the work is a defined list, not a role.
Full-Time Executive Assistant
3-month minimum, then monthly
40 hours a week inside your business. Best when you want someone who learns the job, not someone who runs a list.
Part-time works out to $20.19 an hour. Full-time is $17.31. The second twenty hours cost $14.42 an hour, which is why most people start there.
Need phones covered instead? See the support desk.
Our guarantee
The 30-Day Fit Window
If the fit is wrong we name a replacement and cover the handoff, at any point. Inside the first 30 days the ramp overlap is free too. The three-month minimum runs either way.
$0
placement fee
30
day fit window
3
month minimum, then monthly
You cover the assistant's billed days up to the day you tell us the fit is wrong.
Run it on your own number
Put in what the role pays you today. The rest is arithmetic.
Replace it with
- US hire, fully loaded
- $86,412
- Through FERO
- $36,000
- You keep
- $50,412
A $60,000 role costs $86,412 a year once benefits and taxes are on it. The same work through FERO is $36,000, or 41.66% of the loaded cost.
Benefits add 44.02% on top of wages. BLS Employer Costs for Employee Compensation, March 2026, private industry, median wage percentile.
From this call to someone working
Two to three weeks, start to finish. Here is every step, so you know what you are agreeing to before you agree to it.
Day 0
A 15 minute call
You describe the work you want off your plate. We tell you which role covers it, what it costs, and whether we are the wrong fit. No deck.
Week 1
We source against your role
Not a shortlist from a bench. We recruit to the job you described, screen written and spoken English, and run background checks before you see anyone.
Week 1-2
You interview and you pick
Video intros and CVs for the candidates who cleared screening. You run the interview. If nobody fits, we go back and source again.
Week 2-3
Onboarding, run by a named manager
Service agreement and mutual NDA signed, SOPs written against your process, tools and logins provisioned through a shared vault. A dedicated onboarding manager owns the first 90 days with you. All we ask on your side is someone available to answer questions while your assistant learns the job.
Ongoing
They work, we manage
Your assistant works your hours. Your manager holds the KPIs, cross-trains a backup for time off, and sources a replacement if the fit turns out wrong.
A support desk, staffed and managed
Phones, inbox, bookings, and support, in English and Spanish. For any business where someone has to answer.
Your locations
The FERO desk
They work inside your booking software and your phone system, following SOPs written for your business, across whatever hours you need covered.
agents, depending on call volume and coverage hours. A coverage manager is included at every size.
What you get back
Starting at
Two full-time agents plus a coverage manager who owns onboarding, holds your KPIs, and works directly with your point of contact. The manager is included.
Need less coverage than that? Smaller desks are quoted on the call.
What they handle:
AI voice and text, if you want it
We design and build the AI layer too: a voice agent that answers the phone and a text agent that handles inbound SMS and web chat. Run it in front of the desk to take first contact, or behind it to draft replies. The people stay for everything it should not decide.
Priced on top of the desk, scoped and quoted on the call.
Already have a phone system and a booking platform? We staff into it. Don't have one? We'll build it.
Running today
40 receptionists
across 300 salon locations, answering calls and texts from open to close, with the AI layer taking first contact. That is one receptionist per 7.5 locations.
Two ways to cover the same locations
One assistant hired per location, against a single FERO desk covering all of them.
At 12 locations, one assistant per location costs $36,000 a month. A FERO desk of 2 agents covers all 12 for $7,000, which is 80.56% less.
Handing over the keys is the hard part
Your calendar, your clients, your systems. Here is how we handle that.
Three-month minimum, then month to month
A signed service agreement and a mutual NDA, both in place before your assistant sees a single system. The agreement runs three months, which is what it takes to train an assistant on your systems, and month to month after that.
Screened people, hidden credentials
Every placement is background checked. Logins live in a shared 1Password vault, so your assistant signs in without ever seeing the password, and access dies the day they roll off.
Time off, and turnover, never leave a gap
We cross-train a backup on your account and document SOPs for the tasks that matter. That holds coverage when someone takes a week off, and it means a resignation costs you a handoff instead of a restart. Your assistant is employed by FERO, so backfilling one is our problem to solve.
A named manager, and a 30-day fit window
One person owns your rollout and your KPIs. If the fit is wrong we name a replacement and cover the handoff, at any point. Inside the first 30 days the ramp overlap is free too. The three-month minimum runs either way.
Client Success Stories
Who we run this for today.
White-label us
Offer staffing to your whole system under your own brand. You set the price and keep the spread. We handle sourcing, training, and management; you keep the relationship. Nothing we send your franchisees says FERO.
Questions we get on every call
The ones that decide it, answered here. Cost, the term, how long until someone is actually working, and what happens when the fit is wrong.
Ready when you are
Bring the role you cannot fill and what you pay for it now. Leave with which role covers it, what it costs, and a straight answer on fit.
Typically responds within 24 hours • No obligation to book